The long stretch of severe cold has finally eased, and next week brings Yayoi—March. Heart-lifting spring is almost here, but a little early, the reception of The Mainichi Newspapers on the first floor is already in full bloom, delighting people walking by.
The Mainichi Newspapers marked its 150th anniversary on February 21. It is the Japanese newspaper with the longest history still publishing, and some of the congratulatory flowers—phalaenopsis orchids and others—sent for that 150th birthday are on display. Even in a limited space, lined up like this they make quite a spectacle.
Why did phalaenopsis become the standard gift for store openings and new ventures? One view is that the flower language—“happiness comes flying”—makes them right for celebration. Other reasons given are that even a single pot looks lavish, the blooms last well, and the scent is not too strong.
The name “kochoran,” from the way the flowers look like butterflies in flight, also suits this season of waiting for spring.